Sales + Director of Marketing – Commercial & Residential Solar
LEGACY ENERGY DEVELOPMENT, San Clemente, CA
Align and collaborate with commercial and residential solar sales team to analyze promising prospects throughout San Diego and Orange County.
Identify and target key staff and C-level influencers. Establish and foster leads through prospecting, cold calling and building relationships. Analyze energy needs, model solar PV systems, and deliver proposals personally.
Independent research and utilization of lead management pipelines
Develop, create and integrate advertisements, fact sheets, pamphlets and post industry relevant website blogs.
Create comprehensive websites ensuring infrastructure aligned with branding and business requirements including content and SEO.
Create and monitor social media platforms (Facebook, LinkedIn, and YouTube); maintain social media presence focused on lead capture.
Effectively increased account base through ongoing prospecting and cold calling efforts. Assist with entire proposal process through closing.
Prepare client facing documents, proposals and PowerPoint presentations. Create pitch deck proposals for PPA financing team.
Accomplish drone video, still photography, and POV video for use in marketing, sales, and brand development channels.
Director of Marketing – Commercial & Residential Solar
INDEPENDENT ENERGY SOLUTIONS, Vista, CA
Instrumental Leadership Team Member in the re-launch of an established solar energy brand.
Aligned with Director of Marketing, CEO, CFO, VP of Sales and VP of Construction in identifying and implementing strategic maneuvers focusing on highly viable prospects to increase revenue opportunities.
Developed a new Wordpress website and grow social media accounts including YouTube, Facebook, Yelp, and LinkedIn.
Created graphic images and custom photography for postings, business proposals, monthly newsletters and direct mail campaigns.
Utilized CRM analytics to create a current and prospective client mailing list.
Co-branded and co-marketed with strategic financing partners to share marketing cost and generate/increase new sales opportunities.
Created comprehensive presentations and generated press releases utilizing researched data points.
Prepared content and visual media for Coast News, Union Tribune and OC Register for online inclusion and co-promotion.
Developedan energy storage marketing plan to drive growth and sales potential intoexisting client base and new prospects.