Offering a beneficial financing tool along with solar broadened the ability to help non-profit organizations, and in turn a unique non-profit prospecting plan needed to be designed and implemented for both sales and service after the sale.

As with any startup, it all boots on the ground, and my duties included: running the customer service desk, repair resolution, solar modeling, site inspections, rooftop analysis, prospecting for both commercial and residential clients, energy analysis, sales presentations, video and photography.

After 20+ years of success leading the solar revolution, Independent Energy Solutions needed to take a new direction with their solar engineering and construction business. Falling solar prices, increasing competition, and the onset of battery technology would all need to be considered and coordinated with the sales, design, and construction teams.

New avenues into social media needed to be driven where none had existed before including creating new content, imagery, logo, and brand direction.  An existing website would need to be expanded on and content pulled from a 20+ year history of serving Fortune-500 companies.

A new outreach would include re-visiting completed projects and analyzing for opportunity to expand, add battery technology, or optimize. A new level of coordination between sales and marketing was developed to expand lead generation by pulling from the past and reaching out to C-level influencers of rising new companies.

There is no marketing challenge in remaining the same. The real challenge is to change, while hold onto that which built your business and differentiates you from the competition.