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Director of Marketing – Legacy Energy Development

January 2017 – August 2018, San Clemente, California

Develop WordPress websites ⇒ Establish and grow brand  Create custom images, content, and SEO implementation  Create original brochures  Power-points  Presentations  Pitch-deck proposals to develop new PPA financing sales  Lead generation  CRM pipeline development through research of target real estate and business energy needs  Develop marketing strategies for delivery of proposals to key staff and C-level influencers  Logo development for new financing brand  Content creation and integration of financing data into presentations  Create solar PV saving estimates  Solar design modeling for proposals, mailers, and delivered materials  Prospect, cold-call, and meet prospective clients for site walks  Develop post sale lead streams and customer service surveys

Director of Marketing – Independent Energy Solutions

Aug 2016 – Jan 2017, Vista, California

 

Manage all levels of marketing and brand development ⇒ Leadership Team member instrumental ⇒ Relaunch wordpress website and full spectrum of social media ⇒ Creation of graphic images and custom photography for postings, business proposals and monthly newsletter ⇒ Develop direct mail campaigns ⇒ Creation of mailing lists via research and analysis of current CRM ⇒ Co-branding with strategic manufacturing and financing partners ⇒ Develop original content for all levels of marketing ⇒ Develop presentations and generate press releases using researched data points ⇒ Develop energy storage marketing plan to drive growth and sales potential into new markets and past clients ⇒ Manage $120,000 yearly marketing budget, and collaborate with sales team to maximize sales and growth strategies

Marketing / Property Manager – Horizon Resources

October 2014 – July 2016, Carlsbad, California

 

Managing, marketing, leasing, and maintenance of over 50 commercial spaces throughout San Diego County ⇒ Manage WordPress website ⇒ Advertise for-lease properties and for-sale properties on multiple web outlets ⇒ Develop social media image and original content for monthly newsletter ⇒ Weekly blogging ⇒ Monthly email campaigns ⇒ Create multi-page sale brochures and offering memorandums ⇒ Create custom graphic images ⇒ New client research ⇒ Coordinate major repairs and tenant improvements ⇒ Coordinate maintenance and landscaping teams ⇒ Provide support to tenants and owners ⇒ Implement commercial energy and water efficiency upgrades ⇒ Manage LoopNet and CoStar presence ⇒ Strengthen brand image to increase sales and acquisitions

Property Manager – Pilot Property Management

December 2012 – September 2014, Encinitas, California

Administer marketing, leasing and maintenance of 80+ rental homes, condos, and apartment building properties ⇒ Coordinate and administer all leases ⇒ Advertise for-lease properties on multiple outlets ⇒ Market to increase inventory ⇒ Oversee move-in move-out inspections and repairs ⇒ Complete detailed quarterly property inspections with tenants ⇒ Negotiate contracts ⇒ Vendors oversight of major/minor repairs ⇒ Full property remodels and makeovers ⇒ Responsible for tenant relations ⇒ Interact with owners regarding turn-over, repairs, and new acquisitions ⇒ HOA coordination to resolve violations ⇒ Develop relationships to expand inventory and acquisitions ⇒ Prospecting to increase inventory 

Sales / Marketing – Prudential Real Estate

September 2005 – December 2011, Del Mar, California

Real estate sales, marketing, and lead generation ⇒ Develop and maintain multiple websites ⇒ Brand development ⇒ Design multi-page brochures and presentation proposals ⇒ Develop team in marketing strategies ⇒ Lead weekly pitch sessions to promote sales and exposure ⇒ Weekly event planning for open houses and broker tours ⇒Create custom brochures including pre-press development and final distribution ⇒ Real estate custom photography ⇒ Develop community mailers ⇒ Create mailing lists to target highest potential clients ⇒ Create virtual video tours ⇒ Image editing for maximum impression in print and online publications ⇒ Property inspections and research for sales acceleration ⇒ Maintain CRM ⇒ Daily cold-calls, prospecting research, and client support including after-sale outreach